DBS at Singapore Fintech Festival

Our initial challenge was this: How do we make sophisticated finance information more engaging? Instead of traditional data and infographics, we developed a hybrid experience featuring interactive touchscreens and square LCD-controlled projection. 

To kick-start the project, we consulted with each business unit at DBS to gain deeper insights into their content. With this knowledge, our team of experienced UI and UX designers used Figma to create visually stunning and user-friendly designs.

We incorporated interactive touchscreens that are pre-loaded with different formats of content, allowing guests to obtain information on their own. 

We have also introduced another display solution using a 1:1 aspect ratio touch screen TV to control a projector, displaying infographics and motion graphics created by our design team. This enables presenters to showcase vast amounts of data in a concise and captivating manner, making it much easier for guests to comprehend.

The result? A complete reinvention of how sophisticated finance information is presented to the festival attendees - a true game-changer!